Managing Brand Equity: Capitalizing on the Value of a Brand Name
Saved in:
| Main Author: | Aaker, David A. |
|---|---|
| Format: | Book |
| Published: |
Free Press
1991
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
by: AAKER DAVID A
Published: (1991) -
MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
by: AAKER DAVID A
Published: (1991) -
MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
by: AAKER DAVID A
Published: (1991) -
Managing Brand Equity : Capitalizing on the value of a brand name
by: Aaker David A.
Published: (1991) -
MANAGING BRAND EQUITY
by: AAKER DAVID
Published: (1991)