Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Bibliografski detalji
Glavni autor:	Aaker, David A.
Format:	Knjiga
Izdano:	Free Press 1991
Teme:
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Slični predmeti

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
od: AAKER DAVID A
Izdano: (1991)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
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Izdano: (1991)

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