Managing Brand Equity: Capitalizing on the Value of a Brand Name

Ítems similars

• MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
  per: AAKER DAVID A
  Publicat: (1991)
• MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
  per: AAKER DAVID A
  Publicat: (1991)
• MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
  per: AAKER DAVID A
  Publicat: (1991)
• Managing Brand Equity : Capitalizing on the value of a brand name
  per: Aaker David A.
  Publicat: (1991)
• MANAGING BRAND EQUITY
  per: AAKER DAVID
  Publicat: (1991)