Managing Brand Equity: Capitalizing on the Value of a Brand Name
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Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Bibliografski detalji
Glavni autor: Aaker, David A.
Format: Knjiga
Izdano: Free Press 1991
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MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME od AAKER DAVID A

Izdano 1991
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MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME od AAKER DAVID A

Izdano 1991
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MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME od AAKER DAVID A

Izdano 1991
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Managing Brand Equity : Capitalizing on the value of a brand name

Managing Brand Equity : Capitalizing on the value of a brand name od Aaker David A.

Izdano 1991
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