Govindarajan, V. (2012). Reverse Innovation. HBR Press.
Lua i Stíl Chicago (17ú heag.)Govindarajan, Vijay. Reverse Innovation. Boston: HBR Press, 2012.
Lua MLA (9ú heag.)Govindarajan, Vijay. Reverse Innovation. HBR Press, 2012.
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