APA (7th ed.) Citation

Govindarajan, V. (2012). Reverse Innovation. Harvard Business Review.

Chicago Style (17th ed.) Citation

Govindarajan, Vijay. Reverse Innovation. Boston: Harvard Business Review, 2012.

MLA (9th ed.) Citation

Govindarajan, Vijay. Reverse Innovation. Harvard Business Review, 2012.

Warning: These citations may not always be 100% accurate.