Govindarajan, V. (2012). Reverse Innovation. Harvard Business Review.
Chicago Style (17. basım) AtıfGovindarajan, Vijay. Reverse Innovation. Boston: Harvard Business Review, 2012.
MLA (9th ed.) AtıfGovindarajan, Vijay. Reverse Innovation. Harvard Business Review, 2012.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..