Clow, K. E. (2014). Integrated Advertising,Promotion, and Marketing Communication (6th.). Dorling Kindersley (India) Pvt, Ltd.
Cita Chicago (17th ed.)Clow, Kenneth E. Integrated Advertising,Promotion, and Marketing Communication. 6th. Noida: Dorling Kindersley (India) Pvt, Ltd, 2014.
Cita MLA (9th ed.)Clow, Kenneth E. Integrated Advertising,Promotion, and Marketing Communication. 6th. Dorling Kindersley (India) Pvt, Ltd, 2014.
Atenció: Aquestes cites poden no estar 100% correctes.