Cita APA (7th ed.)

Aaker, D. A. (2002). Building Strong Brands. Simon & Schuster.

Cita Chicago (17th ed.)

Aaker, David A. Building Strong Brands. London: Simon & Schuster, 2002.

Cita MLA (9th ed.)

Aaker, David A. Building Strong Brands. Simon & Schuster, 2002.