APA (7th ed.) Citation

Aaker, D. A. Marketing Research (9th.). Wiley India.

Chicago Style (17th ed.) Citation

Aaker, David A. Marketing Research. 9th. Wiley India.

MLA (9th ed.) Citation

Aaker, David A. Marketing Research. 9th. Wiley India.

Warning: These citations may not always be 100% accurate.