Krishnamacharyulu, C. S. G., & Ramakrishnan, L. (2012). Rural Marketing: Text and Cases (2nd ed.). Pearson Education India Pvt. Ltd.

Krishnamacharyulu, C. S. G., and Lalitha Ramakrishnan. Rural Marketing: Text and Cases. 2nd ed. New delhi: Pearson Education India Pvt. Ltd, 2012.

Krishnamacharyulu, C. S. G., and Lalitha Ramakrishnan. Rural Marketing: Text and Cases. 2nd ed. Pearson Education India Pvt. Ltd, 2012.