Cita APA (7a ed.)

Lovelock, C., Wirtz, J., & Chatterjee, J. (2017). Service Marketing: People, Technology, Strategy (7th ed.). Pearson Education.

Cita Chicago Style (17a ed.)

Lovelock, Christopher, Jochen Wirtz, y Jayanta Chatterjee. Service Marketing: People, Technology, Strategy. 7th ed. Noida: Pearson Education, 2017.

Cita MLA (9a ed.)

Lovelock, Christopher, et al. Service Marketing: People, Technology, Strategy. 7th ed. Pearson Education, 2017.