Lovelock, C., Wirtz, J., & Chatterjee, J. (2017). Service Marketing: People, Technology, Strategy (7th ed.). Pearson Education.
Lua i Stíl Chicago (17ú heag.)Lovelock, Christopher, Jochen Wirtz, agus Jayanta Chatterjee. Service Marketing: People, Technology, Strategy. 7th ed. Noida: Pearson Education, 2017.
Lua MLA (9ú heag.)Lovelock, Christopher, et al. Service Marketing: People, Technology, Strategy. 7th ed. Pearson Education, 2017.
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