Lovelock, C., Wirtz, J., & Chatterjee, J. (2017). Service Marketing: People, Technology, Strategy (7th ed.). Pearson Education.

Lovelock, Christopher, Jochen Wirtz, and Jayanta Chatterjee. Service Marketing: People, Technology, Strategy. 7th ed. Noida: Pearson Education, 2017.

Lovelock, Christopher, et al. Service Marketing: People, Technology, Strategy. 7th ed. Pearson Education, 2017.