Service Marketing: People, Technology, Strategy
Guardat en:
| Autor principal: | Lovelock, Christopher |
|---|---|
| Altres autors: | Wirtz, Jochen, Chatterjee, Jayanta |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Noida
Pearson Education
2017
|
| Edició: | 7th ed. |
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Ítems similars
-
Services Marketing: People, Technology, Strategy
per: Wirtz, Jochen
Publicat: (2019) -
Services Marketing: People, Technology, Strategy
per: Wirtz, Jochen
Publicat: (2016) -
Service Marketing: Integrating Customer Focus Across the Firm
per: Zeirhaml, Valarie A.
Publicat: (2016) -
Service Marketing
per: Lovelock, Christopher
Publicat: (2011) -
Services Marketing: People, Technology, Strategy – A South Asian Perspective
per: Lovelock, Christopher
Publicat: (2008)