Service Marketing: People, Technology, Strategy
Saved in:
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen, Chatterjee, Jayanta |
| Format: | Book |
| Language: | English |
| Published: |
Noida
Pearson Education
2017
|
| Edition: | 7th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Services Marketing: People, Technology, Strategy
by: Wirtz, Jochen
Published: (2019) -
Services Marketing: People, Technology, Strategy
by: Wirtz, Jochen
Published: (2016) -
Service Marketing: Integrating Customer Focus Across the Firm
by: Zeirhaml, Valarie A.
Published: (2016) -
Service Marketing
by: Lovelock, Christopher
Published: (2011) -
Services Marketing: People, Technology, Strategy – A South Asian Perspective
by: Lovelock, Christopher
Published: (2008)