Service Marketing: People, Technology, Strategy
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| Auteur principal: | Lovelock, Christopher |
|---|---|
| Autres auteurs: | Wirtz, Jochen, Chatterjee, Jayanta |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Noida
Pearson Education
2017
|
| Édition: | 7th ed. |
| Sujets: | |
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