Walker, O. C., & Mullins, J. W. (2017). Marketing strategy: A Decision-Focused Approach (7th ed.). McGraw Hill Education (India) Pvt. Ltd.
Lua i Stíl Chicago (17ú heag.)Walker, Orville C., agus John W. Mullins. Marketing Strategy: A Decision-Focused Approach. 7th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2017.
Lua MLA (9ú heag.)Walker, Orville C., agus John W. Mullins. Marketing Strategy: A Decision-Focused Approach. 7th ed. McGraw Hill Education (India) Pvt. Ltd, 2017.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.