Citazione Stile APA (7a Edizione)

Walker, O. C., & Mullins, J. W. (2017). Marketing strategy: A Decision-Focused Approach (7th ed.). McGraw Hill Education (India) Pvt. Ltd.

Citazione stile Chigago Style (17a edizione)

Walker, Orville C., e John W. Mullins. Marketing Strategy: A Decision-Focused Approach. 7th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2017.

Citatione MLA (9a ed.)

Walker, Orville C., e John W. Mullins. Marketing Strategy: A Decision-Focused Approach. 7th ed. McGraw Hill Education (India) Pvt. Ltd, 2017.