Walker, O. C., & Mullins, J. W. (2017). Marketing strategy: A Decision-Focused Approach (7th ed.). McGraw Hill Education (India) Pvt. Ltd.
Chicagoスタイル(17版)引用形式Walker, Orville C., , John W. Mullins. Marketing Strategy: A Decision-Focused Approach. 7th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2017.
MLA(9版)引用形式Walker, Orville C., , John W. Mullins. Marketing Strategy: A Decision-Focused Approach. 7th ed. McGraw Hill Education (India) Pvt. Ltd, 2017.
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