Marketing strategy: A Decision-Focused Approach
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Marketing strategy: A Decision-Focused Approach

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Bibliographic Details
Main Author: Walker, Orville C.
Other Authors: Mullins, John W.
Format: Book
Language:English
Published: Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Edition:7th ed.
Subjects:
Marketing - Management
Marketing - Decision Making
Strategic Planning
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Description
Physical Description:xv, 352 p.
ISBN:9789339205263

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