Marketing strategy: A Decision-Focused Approach

Show other versions (2)

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Walker, Orville C.
Awduron Eraill:	Mullins, John W.
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Rhifyn:	7th ed.
Pynciau:	Marketing - Management Marketing - Decision Making Strategic Planning
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Marketing Strategy: A Life-Cycle Approach
gan: Lee, Alvin
Cyhoeddwyd: (2014)

Marketing Strategy: Casebook
Cyhoeddwyd: (2014)

MARKETING DECISION MAKING : A MODEL-BUILDING APPROACH
gan: LILIEN GARY L
Cyhoeddwyd: (1983)

MARKETING DECISION MAKING
gan: LILIEN GARY L
Cyhoeddwyd: (1983)

Principles of Marketing
gan: Kotler, Philip
Cyhoeddwyd: (2017)

Marketing Management
gan: Kotler, Philip
Cyhoeddwyd: (2018)

Marketing Management
gan: Kotler, Philip
Cyhoeddwyd: (2018)

Marketing Management
gan: Kumar, Arun
Cyhoeddwyd: (2018)

Cases in Marketing Management
gan: Clow, Kenneth E.
Cyhoeddwyd: (2012)

Cases in Marketing Management
Cyhoeddwyd: (2012)

HBR's 10 Must Reads: On Strategy
gan: Harvard Business Review
Cyhoeddwyd: (2011)

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
gan: Dixit, Avinash K.
Cyhoeddwyd: (2018)

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
gan: Chattopadhyay, Amitava
Cyhoeddwyd: (2012)

The Lords of Strategy: The Secret Intellectual History of the New Corporate World
gan: Kiechel, Walter
Cyhoeddwyd: (2010)

Business strategy
gan: Kourdi, Jeremy
Cyhoeddwyd: (2015)

Marketing Management
gan: Kotler, Philip
Cyhoeddwyd: (2016)

HBR's 10 Must Reads On Strategic Marketing
gan: Harvard Business Review
Cyhoeddwyd: (2013)

Making Decisions
gan: Harvard Bus.School Pub
Cyhoeddwyd: (2008)

HARVARD BUSINESS REVIEW :ON DECISION MAKING
gan: HBR
Cyhoeddwyd: (2001)

The 22 Immutable Laws of Branding
gan: Ries, Al
Cyhoeddwyd: (2007)

Marketing Strategy : A Decision - forcused approach
gan: Walker Jr.Orville C.
Cyhoeddwyd: (2006)

Making smart Decisions
gan: Harvard Bus. School
Cyhoeddwyd: (2006)

Decision making process
gan: Bouyssou Denis,Dubois Dibier
Cyhoeddwyd: (2009)

Industrial Organization : Markets & strategies
gan: Bellfflamme Paul
Cyhoeddwyd: (2010)

Genie's Wisdom : a Fable of how a CEO learned to be a marketing genius
gan: Trout, Jack
Cyhoeddwyd: (2003)

Strategic Management: Concepts and Cases
gan: David, Fred R.
Cyhoeddwyd: (2016)

Strategic Management
gan: Pearce II, John A.
Cyhoeddwyd: (2011)

Strategic Management
gan: Hitt, Michael A.
Cyhoeddwyd: (2016)

Strategic Management: Text and Cases
gan: Dess, Gregory G.
Cyhoeddwyd: (2009)

Strategic Management: Concepts and Cases
gan: David, Fred R.
Cyhoeddwyd: (2018)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
gan: Gilson, Clive
Cyhoeddwyd: (2003)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
gan: Gilson, Clive
Cyhoeddwyd: (2003)

Strategic Thinking: Explorations Around Conflict and Cooperation
gan: Saha, Biswatosh
Cyhoeddwyd: (2011)

The Strategy Focused Organization
gan: Kaplan, Robert S.

Decision Behaviour, Analysis and support
gan: French, Simon; Maule, John; Papamichail, Nadia
Cyhoeddwyd: (2009)

Making better business decisions
gan: Williams, Steve
Cyhoeddwyd: (2002)

MARKETING DECISION
gan: O'DELL WILLIAM F
Cyhoeddwyd: (1977)

Getting it Right : Avoiding the High Cost of Wrong Decisions
gan: Sawyer Deborah C.

Strategic Management: A Stakeholder Approach
gan: Freeman, R. Edward
Cyhoeddwyd: (2011)

Games of strategy
gan: Dixit, Avinash
Cyhoeddwyd: (2010)