Marketing strategy: A Decision-Focused Approach

Veure altres versions (2)

Guardat en:

Dades bibliogràfiques
Autor principal:	Walker, Orville C.
Altres autors:	Mullins, John W.
Format:	Llibre
Idioma:	anglès
Publicat:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Edició:	7th ed.
Matèries:	Marketing - Management Marketing - Decision Making Strategic Planning
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Marketing Strategy: A Life-Cycle Approach
per: Lee, Alvin
Publicat: (2014)

Marketing Strategy: Casebook
Publicat: (2014)

MARKETING DECISION MAKING : A MODEL-BUILDING APPROACH
per: LILIEN GARY L
Publicat: (1983)

MARKETING DECISION MAKING
per: LILIEN GARY L
Publicat: (1983)

Principles of Marketing
per: Kotler, Philip
Publicat: (2017)

Marketing Management
per: Kotler, Philip
Publicat: (2018)

Marketing Management
per: Kotler, Philip
Publicat: (2018)

Marketing Management
per: Kumar, Arun
Publicat: (2018)

Cases in Marketing Management
per: Clow, Kenneth E.
Publicat: (2012)

Cases in Marketing Management
Publicat: (2012)

HBR's 10 Must Reads: On Strategy
per: Harvard Business Review
Publicat: (2011)

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
per: Dixit, Avinash K.
Publicat: (2018)

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
per: Chattopadhyay, Amitava
Publicat: (2012)

The Lords of Strategy: The Secret Intellectual History of the New Corporate World
per: Kiechel, Walter
Publicat: (2010)

Business strategy
per: Kourdi, Jeremy
Publicat: (2015)

Marketing Management
per: Kotler, Philip
Publicat: (2016)

HBR's 10 Must Reads On Strategic Marketing
per: Harvard Business Review
Publicat: (2013)

Making Decisions
per: Harvard Bus.School Pub
Publicat: (2008)

HARVARD BUSINESS REVIEW :ON DECISION MAKING
per: HBR
Publicat: (2001)

The 22 Immutable Laws of Branding
per: Ries, Al
Publicat: (2007)

Marketing Strategy : A Decision - forcused approach
per: Walker Jr.Orville C.
Publicat: (2006)

Making smart Decisions
per: Harvard Bus. School
Publicat: (2006)

Decision making process
per: Bouyssou Denis,Dubois Dibier
Publicat: (2009)

Industrial Organization : Markets & strategies
per: Bellfflamme Paul
Publicat: (2010)

Genie's Wisdom : a Fable of how a CEO learned to be a marketing genius
per: Trout, Jack
Publicat: (2003)

Strategic Management: Concepts and Cases
per: David, Fred R.
Publicat: (2016)

Strategic Management
per: Pearce II, John A.
Publicat: (2011)

Strategic Management
per: Hitt, Michael A.
Publicat: (2016)

Strategic Management: Text and Cases
per: Dess, Gregory G.
Publicat: (2009)

Strategic Management: Concepts and Cases
per: David, Fred R.
Publicat: (2018)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
per: Gilson, Clive
Publicat: (2003)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
per: Gilson, Clive
Publicat: (2003)

Strategic Thinking: Explorations Around Conflict and Cooperation
per: Saha, Biswatosh
Publicat: (2011)

The Strategy Focused Organization
per: Kaplan, Robert S.

Decision Behaviour, Analysis and support
per: French, Simon; Maule, John; Papamichail, Nadia
Publicat: (2009)

Making better business decisions
per: Williams, Steve
Publicat: (2002)

MARKETING DECISION
per: O'DELL WILLIAM F
Publicat: (1977)

Getting it Right : Avoiding the High Cost of Wrong Decisions
per: Sawyer Deborah C.

Strategic Management: A Stakeholder Approach
per: Freeman, R. Edward
Publicat: (2011)

Games of strategy
per: Dixit, Avinash
Publicat: (2010)