Marketing strategy: A Decision-Focused Approach

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Detalles Bibliográficos
Autor Principal:	Walker, Orville C.
Outros autores:	Mullins, John W.
Formato:	Libro
Idioma:	inglés
Publicado:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Edición:	7th ed.
Subjects:	Marketing - Management Marketing - Decision Making Strategic Planning
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