Marketing strategy: A Decision-Focused Approach

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Detalhes bibliográficos
Autor principal:	Walker, Orville C.
Outros Autores:	Mullins, John W.
Formato:	Livro
Idioma:	inglês
Publicado em:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Edição:	7th ed.
Assuntos:	Marketing - Management Marketing - Decision Making Strategic Planning
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