Marketing strategy: A Decision-Focused Approach

Visa andra versioner (2)

Sparad:

Bibliografiska uppgifter
Huvudupphovsman:	Walker, Orville C.
Övriga upphovsmän:	Mullins, John W.
Materialtyp:	Bok
Språk:	engelska
Publicerad:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Upplaga:	7th ed.
Ämnen:	Marketing - Management Marketing - Decision Making Strategic Planning
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Liknande verk

Marketing Strategy: A Life-Cycle Approach
av: Lee, Alvin
Publicerad: (2014)

Marketing Strategy: Casebook
Publicerad: (2014)

MARKETING DECISION MAKING : A MODEL-BUILDING APPROACH
av: LILIEN GARY L
Publicerad: (1983)

MARKETING DECISION MAKING
av: LILIEN GARY L
Publicerad: (1983)

Principles of Marketing
av: Kotler, Philip
Publicerad: (2017)

Marketing Management
av: Kotler, Philip
Publicerad: (2018)

Marketing Management
av: Kotler, Philip
Publicerad: (2018)

Marketing Management
av: Kumar, Arun
Publicerad: (2018)

Cases in Marketing Management
av: Clow, Kenneth E.
Publicerad: (2012)

Cases in Marketing Management
Publicerad: (2012)

HBR's 10 Must Reads: On Strategy
av: Harvard Business Review
Publicerad: (2011)

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
av: Dixit, Avinash K.
Publicerad: (2018)

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
av: Chattopadhyay, Amitava
Publicerad: (2012)

The Lords of Strategy: The Secret Intellectual History of the New Corporate World
av: Kiechel, Walter
Publicerad: (2010)

Business strategy
av: Kourdi, Jeremy
Publicerad: (2015)

Marketing Management
av: Kotler, Philip
Publicerad: (2016)

HBR's 10 Must Reads On Strategic Marketing
av: Harvard Business Review
Publicerad: (2013)

Making Decisions
av: Harvard Bus.School Pub
Publicerad: (2008)

HARVARD BUSINESS REVIEW :ON DECISION MAKING
av: HBR
Publicerad: (2001)

The 22 Immutable Laws of Branding
av: Ries, Al
Publicerad: (2007)

Marketing Strategy : A Decision - forcused approach
av: Walker Jr.Orville C.
Publicerad: (2006)

Making smart Decisions
av: Harvard Bus. School
Publicerad: (2006)

Decision making process
av: Bouyssou Denis,Dubois Dibier
Publicerad: (2009)

Industrial Organization : Markets & strategies
av: Bellfflamme Paul
Publicerad: (2010)

Genie's Wisdom : a Fable of how a CEO learned to be a marketing genius
av: Trout, Jack
Publicerad: (2003)

Strategic Management: Concepts and Cases
av: David, Fred R.
Publicerad: (2016)

Strategic Management
av: Pearce II, John A.
Publicerad: (2011)

Strategic Management
av: Hitt, Michael A.
Publicerad: (2016)

Strategic Management: Text and Cases
av: Dess, Gregory G.
Publicerad: (2009)

Strategic Management: Concepts and Cases
av: David, Fred R.
Publicerad: (2018)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
av: Gilson, Clive
Publicerad: (2003)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
av: Gilson, Clive
Publicerad: (2003)

Strategic Thinking: Explorations Around Conflict and Cooperation
av: Saha, Biswatosh
Publicerad: (2011)

The Strategy Focused Organization
av: Kaplan, Robert S.

Decision Behaviour, Analysis and support
av: French, Simon; Maule, John; Papamichail, Nadia
Publicerad: (2009)

Making better business decisions
av: Williams, Steve
Publicerad: (2002)

MARKETING DECISION
av: O'DELL WILLIAM F
Publicerad: (1977)

Getting it Right : Avoiding the High Cost of Wrong Decisions
av: Sawyer Deborah C.

Strategic Management: A Stakeholder Approach
av: Freeman, R. Edward
Publicerad: (2011)

Games of strategy
av: Dixit, Avinash
Publicerad: (2010)