Business Marketing: Connecting Strategy, Relationships, and Learning

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Bibliographic Details
Main Author: Dwyer, F. Robert
Other Authors: Tanner, John F.
Format: Book
Language:English
Published: New Delhi Tata McGraw Hill Education Pvt. Ltd 2012
Edition:3rd ed.
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100 |a Dwyer, F. Robert  |9 183 
245 |a Business Marketing: Connecting Strategy, Relationships, and Learning 
250 |a 3rd ed. 
260 |a New Delhi  |b Tata McGraw Hill Education Pvt. Ltd  |c 2012 
300 |a xxii, 684 p. 
650 |a Marketing  |9 2215 
700 |a Tanner, John F.   |9 2216