Business Marketing: Connecting Strategy, Relationships, and Learning

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Détails bibliographiques
Auteur principal:	Dwyer, F. Robert
Autres auteurs:	Tanner, John F.
Format:	Livre
Langue:	anglais
Publié:	New Delhi Tata McGraw Hill Education Pvt. Ltd 2012
Édition:	3rd ed.
Sujets:	Marketing
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