APA (7th ed.) Citation

Hollensen, S., & Banerjee, M. (2010). Global Marketing: A Decision-Oriented Approach (4th ed.). Pearson Education India Pvt. Ltd.

Chicago Style (17th ed.) Citation

Hollensen, Svend, and Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2010.

MLA (9th ed.) Citation

Hollensen, Svend, and Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. Pearson Education India Pvt. Ltd, 2010.