Hollensen, S., & Banerjee, M. (2010). Global Marketing: A Decision-Oriented Approach (4th ed.). Pearson Education India Pvt. Ltd.
Cita Chicago (17th ed.)Hollensen, Svend, i Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2010.
Cita MLA (9th ed.)Hollensen, Svend, i Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. Pearson Education India Pvt. Ltd, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.