Cita APA (7a ed.)

Hollensen, S., & Banerjee, M. (2010). Global Marketing: A Decision-Oriented Approach (4th ed.). Pearson Education India Pvt. Ltd.

Cita Chicago Style (17a ed.)

Hollensen, Svend, y Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2010.

Cita MLA (9a ed.)

Hollensen, Svend, y Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. Pearson Education India Pvt. Ltd, 2010.