Hollensen, S., & Banerjee, M. (2010). Global Marketing: A Decision-Oriented Approach (4th ed.). Pearson Education India Pvt. Ltd.
Citação norma ChicagoHollensen, Svend, and Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2010.
Citação norma MLAHollensen, Svend, and Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. Pearson Education India Pvt. Ltd, 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.