Hollensen, S., & Banerjee, M. (2010). Global Marketing: A Decision-Oriented Approach (4th ed.). Pearson Education India Pvt. Ltd.
Chicago Style (17. basım) AtıfHollensen, Svend, ve Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2010.
MLA (9th ed.) AtıfHollensen, Svend, ve Madhumita Banerjee. Global Marketing: A Decision-Oriented Approach. 4th ed. Pearson Education India Pvt. Ltd, 2010.
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