Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2014). Marketing Management: A South Asian Perspective (14th ed.). Pearson Education India Pvt. Ltd.

Kotler, Philip, Kevin Lane Keller, Abraham Koshy, and Mithileshwari Jha. Marketing Management: A South Asian Perspective. 14th ed. New Delhi: Pearson Education India Pvt. Ltd, 2014.

Kotler, Philip, et al. Marketing Management: A South Asian Perspective. 14th ed. Pearson Education India Pvt. Ltd, 2014.