Cita APA (7a ed.)

Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2014). Marketing Management: A South Asian Perspective (14th ed.). Pearson Education India Pvt. Ltd.

Cita Chicago Style (17a ed.)

Kotler, Philip, Kevin Lane Keller, Abraham Koshy, y Mithileshwari Jha. Marketing Management: A South Asian Perspective. 14th ed. New Delhi: Pearson Education India Pvt. Ltd, 2014.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing Management: A South Asian Perspective. 14th ed. Pearson Education India Pvt. Ltd, 2014.