Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2014). Marketing Management: A South Asian Perspective (14th ed.). Pearson Education India Pvt. Ltd.
Chicagoスタイル(17版)引用形式Kotler, Philip, Kevin Lane Keller, Abraham Koshy, , Mithileshwari Jha. Marketing Management: A South Asian Perspective. 14th ed. New Delhi: Pearson Education India Pvt. Ltd, 2014.
MLA(9版)引用形式Kotler, Philip, et al. Marketing Management: A South Asian Perspective. 14th ed. Pearson Education India Pvt. Ltd, 2014.
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