Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
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| Edition: | 9th ed. |
| Subjects: | |
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| Physical Description: | xliii, 1016 p. |
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| ISBN: | 9781259026850 |