Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
|
| Edition: | 9th ed. |
| Subjects: | |
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| 999 | |c 2638 |d 2638 | ||
| 020 | |a 9781259026850 | ||
| 082 | |a 659.1 |b BEL | ||
| 100 | |a Belch, George E. |9 388 | ||
| 245 | |a Advertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 250 | |a 9th ed. | ||
| 260 | |a New Delhi |b McGraw Hill Education (India) Pvt. Ltd. |c 2015 | ||
| 300 | |a xliii, 1016 p. | ||
| 650 | |a Advertising |9 55 | ||
| 650 | |a Sales Promotion |9 389 | ||
| 700 | |a Belch, Michael A. |9 390 | ||
| 700 | |a Purani, Keyoor |9 391 | ||