Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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| Автор: | |
|---|---|
| Інші автори: | , |
| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
New Delhi
Pearson Education India Pvt. Ltd.
2017
|
| Редагування: | 4th ed. |
| Предмети: | |
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| 100 | |a Keller, Kevin Lane |9 299 | ||
| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 4th ed. | ||
| 260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2017 | ||
| 300 | |a xxix, 586 p. | ||
| 650 | |a Brand Name Products - Management |9 227 | ||
| 650 | |a Product Management |9 461 | ||
| 700 | |a Parameswaram, Ambi M. G. |9 462 | ||
| 700 | |a Jacob, Isaac |9 560 | ||