Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Détails bibliographiques
Auteur principal: Keller, Kevin Lane
Autres auteurs: Parameswaram, Ambi M. G., Jacob, Isaac
Format: Livre
Langue:anglais
Publié: New Delhi Pearson Education India Pvt. Ltd. 2017
Édition:4th ed.
Sujets:
Brand Name Products - Management
Product Management
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

Publié 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

Publié 2015
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity par Keller, Kevin Lane

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