Solomon, M. R. (2013). Consumer Behavior: Buying, Having and Being (10th ed.). PHI Learning Pvt. Ltd.
Chicago-Zitierstil (17. Ausg.)Solomon, Michael R. Consumer Behavior: Buying, Having and Being. 10th ed. New Delhi: PHI Learning Pvt. Ltd, 2013.
MLA-Zitierstil (9. Ausg.)Solomon, Michael R. Consumer Behavior: Buying, Having and Being. 10th ed. PHI Learning Pvt. Ltd, 2013.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.