Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant. Harvard Business School Press.
Style de citation Chicago (17e éd.)Kim, W. Chan, et Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business School Press, 2005.
Style de citation MLA (9e éd.)Kim, W. Chan, et Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Attention : ces citations peuvent ne pas être correctes à 100%.