Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant. Harvard Business School Press.
Lua i Stíl Chicago (17ú heag.)Kim, W. Chan, agus Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business School Press, 2005.
Lua MLA (9ú heag.)Kim, W. Chan, agus Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.