Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant. Harvard Business School Press.
Citación estilo ChicagoKim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business School Press, 2005.
Cita MLAKim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Warning: These citations may not always be 100% accurate.