APA način citiranja (7. izdanje)

Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant. Harvard Business School Press.

Čikaški stil citiranja (17. izdanje)

Kim, W. Chan, i Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business School Press, 2005.

MLA način citiranja (9. izdanje)

Kim, W. Chan, i Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.