Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant. Harvard Business School Press.
Citação do estilo Chicago (17ª ed.)Kim, W. Chan, e Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business School Press, 2005.
Citação MLA (9ª ed.)Kim, W. Chan, e Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.