Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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Dades bibliogràfiques
Autor principal:	Kim, W. Chan
Altres autors:	Mauborgne, Renée
Format:	Llibre
Idioma:	anglès
Publicat:	Boston, Massachusetts Harvard Business School Press 2005
Matèries:	Market Segmentation
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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