Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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| Auteur principal: | Kim, W. Chan |
|---|---|
| Autres auteurs: | Mauborgne, Renée |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Boston, Massachusetts
Harvard Business School Press
2005
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| Sujets: | |
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