Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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Bibliografski detalji
Glavni autor:	Kim, W. Chan
Daljnji autori:	Mauborgne, Renée
Format:	Knjiga
Jezik:	engleski
Izdano:	Boston, Massachusetts Harvard Business School Press 2005
Teme:	Market Segmentation
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