Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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| Autor principal: | Kim, W. Chan |
|---|---|
| Outros Autores: | Mauborgne, Renée |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Boston, Massachusetts
Harvard Business School Press
2005
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| Assuntos: | |
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